Concierge online Florence Luxury Car Rental

Airport & Hotel Service

Florence Luxury Car Rental

Your selected car can be delivered to Florence Peretola Airport, Pisa Airport, or your Lungarno hotel, with handover arranged to skip the historic centre's restricted zone.

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The collection

Choose your character

One city. A different character behind every wheel.

Supercars

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Sport Cars

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Luxury Cars

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Convertibles

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SUVs

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Electric

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Minivans

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Simple process

How rental works

  1. 01

    Choose your car

    Browse the Florence fleet by type or brand and open the model you want.

  2. 02

    Send a request

    Tell us dates and delivery point via form or WhatsApp — we confirm availability.

  3. 03

    We deliver

    Hotel or airport handover in Florence, typically within 24–48 hours of confirmation.

Included with every hire

What every hire includes

  • 01

    24/7 support

    Full operator support for the entire rental, not only at handover.

  • 02

    Clear day rates

    Published day rate up front — fuel and extras billed transparently.

  • 03

    Chauffeur on request

    Add a professional driver for the same car when you need it.

  • 04

    Crypto accepted

    Pay by card or crypto — whichever suits you.

  • 05

    Confirmed model

    Exact specs shared before you confirm.

  • 06

    Your language

    A manager who speaks your language — EN, ES, RU, FR and more.

Concierge

Reasons to Book With Us

01

A Car Chosen for the Day's Road, Not a Generic Class

The fleet mix is assigned by route rather than by category alone: a convertible for the SS222 through Greve and Panzano, a comfortable SUV for the longer Siena or San Gimignano run, and an executive sedan for arrivals at FLR or Pisa heading into a Lungarno hotel.

02

Handover Points That Skip the ZTL

Pickup is arranged at Florence Airport, the garages near Santa Maria Novella, or a suburban hotel rather than inside the historic centre, so clients are not left navigating camera-enforced restricted zones on arrival.

03

Road Briefing Before You Leave

A local driver talks through the day's conditions before departure, whether that means Fiesole's narrow evening climb or the flat autostrada toward Lucca and Pisa, so the route is understood before the keys change hands.

04

Deposit and Insurance Explained Up Front

Security deposit terms and insurance options are set out clearly before the rental begins, so there is no ambiguity about what is covered and what is held against the vehicle.

05

Chauffeur Available on Request

For wine-tour days in Chianti or transfers between museums and villas, a chauffeur can be arranged for clients who prefer not to drive after tastings or long meetings.

06

Planning Across Multi-Day and Cross-Border Itineraries

Bookings extending beyond a single day, including routes that leave Tuscany, are planned in advance so the right vehicle and paperwork are in place for the full itinerary rather than adjusted en route.

Florence / Italy

Renting a Luxury Car in Florence: What to Consider

When you rent a luxury car in Florence, the choice of vehicle should follow the route you actually intend to drive rather than a general idea of comfort. A convertible or GT suits the winding stretches of the SS222 through Greve and Panzano, while a comfortable SUV carries better on the longer runs to Siena or San Gimignano, where road surfaces vary and journeys stretch past an hour each way. Business travellers moving between Florence Airport and a Lungarno hotel are usually better served by an executive sedan, which is built for short, direct transfers rather than hill roads.

Florence's historic centre operates a camera-enforced ZTL, and this affects where a rental car can realistically be collected or returned. Handover at the airport, at Santa Maria Novella station, or at a suburban hotel avoids the risk of entering the centro storico without a permit, and it is worth confirming your arrival and departure points before booking rather than assuming a car can simply be parked near the centre. Underground garages near Santa Maria Novella and Fortezza da Basso are the practical answer to parking once you are in the city, since street space in the centre is scarce.

Arrival logistics differ depending on which airport you use. Florence Peretola (FLR) is compact and sits close to the city, making it a straightforward point to collect a car before heading into Tuscany. Pisa's airport, used by a number of budget carriers, sits roughly 85 km away, so arrivals there should plan on a longer transfer before reaching a Florence hotel or setting off toward Chianti. Either way, matching the pickup point to your actual itinerary saves time on the first day.

Before any rental agreement is signed, it is worth understanding how the security deposit is structured, what the insurance covers, and how the car is expected to come back at the end of the rental — full tank, same condition, agreed return point. These details vary by agency and by vehicle, so ask directly rather than assuming standard terms apply. If your stay includes a full day in Chianti with tastings in Greve or Panzano, or an evening climb up to Fiesole, factor a chauffeur option into that planning, since driving after a tasting or on a narrow, unfamiliar road at dusk is not always the most relaxed choice.

Q & A

Rent a Luxury Car in Florence: FAQs

A quick read of what most rental clients ask before booking.

  • Can I request a specific car for my travel dates?

    You can tell us the model or body type you have in mind, whether a convertible for a Chianti loop or an executive sedan for an airport transfer, and we will confirm availability against our current fleet for those dates. Confirmation depends on what is already reserved, so requests are best made as early as possible.

  • Can I keep the car for more than a few days or arrange a longer stay?

    Multi-day and extended rentals are something we plan around your itinerary, whether that means a weekend in Chianti or a longer stay covering Siena, San Gimignano and the coast. The exact duration and any conditions attached to it depend on the vehicle selected, so this should be confirmed at the time of booking.

  • Can the car be delivered to my hotel or picked up at the airport?

    Yes, we deliver to Florence Airport (FLR) and to hotels along the Lungarno strip and elsewhere in the city, and we can also arrange pickup near Pisa Airport for guests arriving there. Because Florence's historic centre falls under camera-enforced ZTL restrictions, handover is normally arranged at the airport, a station-area garage or a suburban hotel rather than inside centro storico.

  • What do I need to provide as the driver before renting?

    You will need to provide a valid driving licence and identification appropriate to the vehicle and booking, and any additional document requirements depend on the car category and your profile as a driver. Specific age, licence-history or payment-card conditions should be confirmed with us when you request your vehicle.

  • How does the security deposit work, and what should I expect on insurance?

    A security deposit is held against the vehicle for the duration of the rental, with the exact amount and refund timing depending on the car and length of hire. Insurance terms also vary by vehicle, so we confirm both the deposit figure and the coverage in place before the booking is finalised.

  • Am I allowed to drive outside Florence, for example toward Siena or the coast?

    Regional driving toward destinations such as Chianti, San Gimignano or Versilia can often be arranged, but permitted routes and any mileage conditions depend on the specific vehicle and rental agreement. We confirm the allowed driving area with you before departure so there are no surprises on the road.

  • What is the practical difference between hiring an exotic car and a standard luxury vehicle here?

    An exotic or performance model, such as a two-seat convertible suited to the SS222 through Greve and Panzano, generally comes with a different deposit level, insurance approach and sometimes route guidance compared with a standard luxury sedan or SUV. We discuss these specifics for the exact car you are considering rather than applying one blanket policy across the fleet.

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